The 7 Pages You Need to Make Money
Lot’s of people get overwhelmed when starting their website.
Some people don’t even make a start because they freak out and think it is going to be too difficult. This post should help you, plus at the end I will reveal something that while make the whole process a lot easier.
In this post I want to lay it out for you and let you know that you only need 7 pages to start making money if you are promoting your own information product.
The 7 Pages You Need to Market Products Online
1. Feeder page
2. Opt in page
6. Upsell or downsell page
7. Thank you
Ok it’s a bit of a simplification but what I wanted to show you is that you can easily do this.
Yes, some pages will be more than one page long, but the general layout is what you see above.
That list is the structure you need, it’s that simple. This is the same layout all the “gurus” use for their massive product sales.
It is built on the simple premise that each page should have just one goal. That way it is dead easy for your prospect to make a choice. One goal per page.
Let’s Breakdown Your Money Making Pages
1. Feeder Page
Now this can a simple home page. The blog section of your website (obviously this will be more than 1 page) – these pages will typically be SEO’d for traffic and that depends on your keyword research.
It can even be twitter or a facebook page. You just need something that gets traffic and will drive it into your sales funnel.
The goal of the feeder page is simple: to get people to opt in to your list.
So you better know your prospects and offer them “a bribe” (short report, video etc) that is valuable and aligns with their wants, needs and desires.
2. Opt in page
This does not even need to be a separate page. This can be the sidebar opt in box or an opt in box at the top or bottom of posts.
The opt in box at the end of posts is a great way to get qualified (people who are interested in what you have to say) opt ins.
People have finished reading your content, they are looking for something to do next – present them with an email sign-up box and free “bribe” or just the choice for email updates.
Use the wordpress plugin “post layout” by sato to put any content you want before, in the middle or after any page or post. Very handy for this type of thing.
Alternatively you may have an opt in page that is sort of like a pre-sell for the “bribe” they are signing up for.
So in that case you would have a catchy graphic or banner in your sidebar or at the end of your posts. Something that tempts people to “learn more” about your offer. When they click it, they are taken to a new page that talks a little bit more about the benefits of the opt in, why they should opt in and/or exactly what they will be getting when they opt in.
You can be a little pushy and even have it at the start of your posts.
3. Value Page(s)
After people opt in, this is where you deliver them their promised content. They can download the free pdf, access some private material or watch a video.
It is common now in the big internet marketing launches to have a series of videos, usually three.
Whatever the form of content, it should deliver good value and help move your prospects closer to their goal. There needs to be some strategy here. Obviously you want to provide good content but you do not want to give away all the information you are selling.
Usually I find the more you give away for free, the more people want to buy from you. Seems illogical.
It’s simple, in the mind of the prospect they would be thinking “Wow! If this is the free stuff, what is the paid stuff like?”
So don’t let the whole cat out of the bag but give them enough juicy stuff so they know that your legitimate, you know your stuff and you can definitely help them.
More about how to give free stuff without hurting your sales in another post.
4. Sales Page
This is your sales letter page that actually sells your product. I have gone into the details of putting together a sales letter.
This should have your order/buy now/add to cart button.
Now this will usually automatically be taken care of by your payment provider.
E-junkie is cheap, the setup is easy, they digitally store your files and automatically deliver them when payment is completed.
Clickbank is also an option and more popular if you plan on leveraging affiliates. There is a one off $49.95 fee and they handle payment processing so you don’t even need a paypal account.
Tip: What I like to do is have a “pre checkout page” if I am selling my own stuff. After pressing the order/buy now/add to cart button, customers will be taken to this page.
Basically this page just reassures them of their decision to buy.
It tells them exactly what they are getting, the bonuses and reinstates the guarantee. This will just put all their doubts at ease.
6. Upsell or Downsell Offer
Not usually done in smaller markets but very common in internet marketing and the big ClickBank products.
The theory behind it is that the customer is already in buying mode and will be more open to spending a little bit more.
Typically you present your customer with a chance to add to their original purchase. It may be in addition to the ebook, they can also get audio CD’s or a DVD of the program you are offering.
You may offer some continuity package like a paid newsletter, membership site or mastermind coaching.
Sometimes also a OTO is good for discounts you send out in your autoresponder series or an email campaign.
7. Thank you
After the transaction they will finish on a thank you page. This can be on your own site or a customized one through your payment processor.
So there you have it – the 7 pages on you website that you need to make money. I hope this demystifies things a bit but also puts you at ease.
Seriously it is not that hard, you can do it. If you have not created a product yet then you should read my product creation outline, but if you have created a product then that is probably the biggest hurdle done.
Start building your pages, helping people and go make some mone